WHat iS MOBile PAyMEnt ??!!
Mobile payment is the collection of money from a consumer via mobile devices such as mobile phone, SmartPhone, Personal Digital Assistant (PDA), wireless tablets and other devices. That using GPRS and wireless system build in the phone to access internet.
A mobile payment or m-payment may be defined as any payment where a mobile device is used to initiate, authorize and confirm an exchange of financial value in return for goods and services. The realization of mobile payments will make possible new and unforeseen ways of convenience and commerce.
How Does It Works??
is the current Mobile Payment System that available in Malaysia. Mobile Money is a PIN-based Mobile Payment Solution designed by Mobile Money International Sdn Bhd to address the limitations and bottlenecks created by cash, cheques and credit cards. MMWallet allow registered users to pay for goods and services at anytime, anywhere using only a mobile phone. Therefore, shoppers are freedom to buy products online and pay the merchant using mobile phone without physically present at the store.
Customer Adoption Strategies
Mobile Payment indeed offers consumers financial freedom and independence without having to carry cash or fits the needs for those who do not have a traditional bank account. To encourage mobile payment in use in Malaysia, the company should advertise their mobile payment system to others, as we are into the advanced techonology year. Hence, attracting consumers with the benefit of having mobile payment, by just bringing their mobile phone can make any transcation.
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